Trifold Flyer 'Janerson Real Estate' [Spec Work]
3rd Generation Real Estate Firm Re-Branding Flyer
This was a collaboration with Graphic Designer Gohar Harutyunyan, CA
Located in the heart of Toronto, the daughter and new CEO Laurie emphasises the importance of re-branding. This flyer therefore serves as the visual implementation of a fresh start and the drive to make it known.
A special collaboration with Gohar Harutyunyan, Graphic Designer from Canada.
APPROACH FRONT: Comprised of the 3 core competences within the firm, this should give an impression of the skillsets that Janerson Real Estate provide for their customer. Not only needed the copy to be concise because of space, it also needed to tackle the main difficulties that could arise from each sector. Main goal was to evoke a feeling of trust and safety within the customer, in addition to a certainty that whatever it is they needed, Janerson Real Estate are the ones that can make it a reality. Janerson is elegant and minimalistic, yet it had to show the vast know-how and exact care of their work ethic.
As a re-branding measure it was important to highlight what the company was made of and how all of these generations are bringing value to the company. The new CEO should not be divided through re-branding, she should be more like the thread that brings all the good with her into a new era of Real Estate. Thus the copy should reflect the deep rooted values of family, company history and personal development. Trust and safety are the spine of every healthy business relationship and need to be genuine to be taken seriously. Laurie Janerson wants to connect with the people, because for her it is all about the people.