Magazine Ad 'Tim Ferris’ Book - New Edition’ [Spec Work]
Tim Ferris' Book 'The 4-Hour Work Week' || New Edition
Adults ages 24 - 40, well-educated and interested in travel, entrepreneurship and an alternative to the 9-5 work model are the main target audience. As the one main goal the client wants the target audience to purchase the newest edition of the book, even if they already bought the previous edition.
This should be achieved by highlighting the brand new features and additional resources on a single-page, full-color, glossy magazine ad with a promotional, inspiring and informative tone, run in news, business and magazines typically aimed at men. The cover of the book needed to be included, a photograph of the writer was advised to incorporate as well.
The clearest benefit that shouted out to me was the aspect of self-empowerment and being in charge of one's own time. The nouns 'Freedom, Flexibility and Fulfilment' serve as the perfect eye-catcher. People that have read the book and are within the transition of building their own lifestyle will be drawn to this headline as well, since it clearly is what they work towards.
In the circled area all the key attributes are listed to make the benefit of buying the newest edition- be it for the first time or to update on the last one.
Lastly 'Take the leap, live bold, empower yourself' with the QR Code directly underneath, serve as a sudden impulse to scan and buy- daring to start right now to live the dream.
With my research I felt that the key aspect of Tim Ferris is to give people the tools of self-empowerment. Liberation. Daring to visualise the dream, grasp the opportunity, believe and trust in your own abilities. All of this excitement needed grounding, which is why the picture in back shows a relaxed atmosphere. Time for work but with the benefit of calmness and freedom.