

Landin Page 'Door Dash' [Spec Work]
Redirecting potential clients from a Facebook ad to this Landing Page.
![Landin Page 'Door Dash' [Spec Work]](https://static.wixstatic.com/media/aff082_b16167a5f22943f39557a3439aa3c39d~mv2.png/v1/fill/w_287,h_161,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Image-empty-state.png)
BRIEFING:
Priority is to get smaller restaurant owners to subscribe to the service provided by Dash Door.
Additionally the company wished to convey how easy it is to set-up and use their service. Combined with a secondary CTA, redirecting all possible second thoughts or questions to the 24/7 customer service support, to erase any hesitation or insecurities people might harbour when it comes to technology.
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APPROACH:
The logo and slogan 'From Foodies For Foodies' should both capture the eye, enabling trustworthiness right from the start. They are here for their customers, their success equals their success.
The 60% increase serves as the eye-catching argument. To achieve this increase, the only thing that needs to be done is to subscribe. Therefore the primary CTA signup button is positioned on the same level as the benefit gained in doing so. More customers? Here is your chance!
How easy the process is, should be felt by the simple three steps and additionally through the easy phrasing of 'signup', 'set-up' & 'cash in'. You think it is complicated - well, it is not! Dare to dream, increase sales!
To rest assured that this is the next logical and safe step to be taken for every small restaurant owner 'dream big' in addition to '24/7 customer service' and their contact details is issued in the third bottom part of the landing page. Therefore overcoming one's inhibitions is made easy, any additional hesitation is pillowed by the building of trust. If they take that step, there will be someone there for them, all day and every day!